Mark Mallchok, Chief Event Strategist and co-founder of Brella Productions, joined The PR Podcast with Jody Fisher to break down what it really takes to create corporate events that deliver results—not just applause. He shared how companies can eliminate inefficiencies, control costs, and still produce high-impact events that support real business and learning goals. To hear their full conversation, listen to Episode #249: Elevating Events with Storytelling